Privacy Policy

1. Introduction

Legacy Line Realty ("we," "us," or "our") is committed to protecting the privacy of our clients, website visitors, and anyone who interacts with our services. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at legacylinerealtynj.com, use our services, or communicate with us through any channel, including SMS/text messaging.

By using our website, services, or opting into our communications (including SMS/text messages), you consent to the data practices described in this policy.

2. Information We Collect

We may collect the following types of personal information:

a. Information You Provide Directly

• Full name, email address, phone number, and mailing address
• Property preferences and search criteria
• Financial information relevant to real estate transactions
• Messages, inquiries, and correspondence sent through our website, email, phone, or SMS
• Information submitted via contact forms, property inquiry forms, home evaluation request forms, and the client portal

b. Information Collected Automatically

• IP address, browser type, operating system, and device information
• Pages visited, time spent on pages, and referring URLs
• Cookies and similar tracking technologies
• Location data (if you grant permission)

c. Information from Third Parties

• MLS (Multiple Listing Service) data related to property listings
• Public records related to real estate transactions
• Lead generation platforms and advertising partners

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve our real estate services
• To communicate with you about properties, transactions, appointments, and updates via email, phone, or SMS/text message
• To send property alerts, listing updates, open house notifications, and market reports
• To send promotional messages, marketing communications, and special offers (with your consent)
• To respond to your inquiries and provide customer support
• To process transactions and manage client accounts through the client portal
• To comply with legal obligations and real estate regulations
• To analyze website usage and improve user experience
• To protect against fraud, unauthorized access, and other security concerns

4. SMS/Text Messaging Policy

By providing your phone number and opting in to receive text messages from Legacy Line Realty, you consent to receive SMS/text messages related to:

• Property listing updates and new listings matching your criteria
• Appointment reminders and showing confirmations
• Transaction updates and status notifications
• Open house announcements and event notifications
• General real estate communications and responses to inquiries
• Marketing and promotional messages, including promotional discounts, flash sales, special offers, advertisements, and other commercial communications (with explicit consent)

Message Frequency: Message frequency varies based on your interactions and preferences. Typically, you may receive between 1 and 10 messages per month, though this may vary.

Message and Data Rates: Standard message and data rates may apply. Charges depend on your mobile carrier and plan.

Opt-Out: You may opt out of receiving SMS/text messages at any time by replying STOP to any message you receive from us. After opting out, you will receive a one-time confirmation message. You may also opt out by contacting us at (609) 288-2123 or [email protected].

Help: For assistance, reply HELP to any message, or contact us at (609) 288-2123 or [email protected].

Supported Carriers: Major US carriers are supported, including AT&T, Verizon, T-Mobile, Sprint, and others. Carriers are not liable for delayed or undelivered messages.

We will not share your phone number or SMS opt-in information with any third parties for marketing purposes. Your phone number will only be used for the purposes described in this policy.

5. Sharing and Disclosure of Information

We may share your personal information with:

• Agents and Team Members: Agents and staff within Legacy Line Realty who need access to your information to provide real estate services
• Transaction Parties: Title companies, mortgage lenders, inspectors, appraisers, and other professionals involved in your real estate transaction
• Service Providers: Third-party vendors who help us operate our website, send communications, process payments, or analyze data (subject to confidentiality agreements)
• MLS Providers: As required by MLS rules and regulations for listing and transaction data
• Legal Compliance: When required by law, court order, or governmental authority

We do not sell your personal information to third parties. We do not share your SMS opt-in consent data or phone numbers with third parties for their marketing purposes.

No External Data Transfers: Legacy Line Realty will not transfer, sell, rent, license, trade, or otherwise disclose your personal data, consumer information, or any data derived from your interactions with us to any external organizations, third-party companies, data brokers, affiliates, or any other entities for any purpose whatsoever — including but not limited to marketing, advertising, analytics, profiling, data enrichment, or resale — even if you provide consent to do so. Your data remains exclusively within Legacy Line Realty's control and custody at all times, except as minimally necessary to comply with a valid legal obligation, court order, or governmental authority.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyze site traffic, and personalize content. You can control cookie preferences through your browser settings. Disabling cookies may affect the functionality of certain features on our website.

7. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Measures to Prevent Unauthorized Sharing: In addition to standard security practices, Legacy Line Realty maintains the following specific policies and safeguards designed to prevent unauthorized access to, sharing of, or misuse of your personal data:

• Role-Based Access Controls: Access to personal data is restricted on a need-to-know basis, with strict role-based permissions ensuring only authorized personnel can view or handle consumer information
• Confidentiality Agreements: All employees, contractors, and third-party service providers with access to personal data are bound by mandatory confidentiality and non-disclosure agreements
• Employee Training: Regular and mandatory training programs on data privacy, information security best practices, phishing awareness, and compliance with applicable data protection laws
• Encryption: End-to-end encryption of personal data both in transit (TLS/SSL) and at rest, ensuring data is protected even in the event of unauthorized access to storage systems
• Audit Trails and Monitoring: Comprehensive logging and monitoring of all data access events, with automated alerts for suspicious or unauthorized activity
• Security Assessments: Periodic internal audits and third-party security assessments, including vulnerability scanning and penetration testing
• Incident Response: A documented incident response plan with prompt breach notification procedures in compliance with applicable state and federal regulations
• Data Minimization: We collect and retain only the minimum amount of personal data necessary to fulfill the purposes described in this policy

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Transaction-related records may be retained for the period required by New Jersey real estate regulations and applicable law.

9. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information, subject to certain exceptions
• Opt-Out of Marketing: Unsubscribe from marketing emails or reply STOP to opt out of SMS messages at any time
• Withdraw Consent: Withdraw consent for data processing where consent is the legal basis

To exercise any of these rights, please contact us using the information in Section 12 below.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take steps to delete that information promptly.

11. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Changes will be effective immediately upon posting to our website with an updated "Last updated" date. We encourage you to review this policy periodically. Your continued use of our services after changes are posted constitutes your acceptance of the revised policy.

12. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: